Snitch In Time
Sunday, August 04, 2002
Apple and Microsoft have both been around for more than twenty years. Both have introduced great hardware, great software and a great deal of hype. The technology has evolved and the market has changed, but business between the two firms continues to be a balance of power. Like on-again off-again lovers, Apple and Microsoft are sometimes partners and sometimes rivals but always interesting to observe. With Apple's latest "switch" campaign making the rounds, we thought it might be interesting to consider Microsoft's own campaign...
About the author
Sidd Finch is a telecommunications industry reporter and long-time Macintosh user.